Gary Vaynerchuk controversial video: The effects of content context in social media!
Category : Blogging Personal Development
Content Context
Mr. Gary Vaynerchuk did a powerful keynote speech at the INC 500 seminar where he discussed the differences of how content and context are used in social media and the effects that they have.
He discussed with the leaders in the room several other topics among them how to radically look at their businesses and change it to take advantage of social media and other strategies to reach and connect their customer base in a personal human way.
Who is Gary Vaynerchuk?
I have been an entrepreneur for as long as anyone close to me can remember. While most eight year olds were learning how to properly squeeze a lemon, I was managing seven lemonade stands across my neighborhood in Edison NJ. When I turned twelve, I set my sights on my local mall, where I became something of a legend selling baseball cards on weekends. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine.
In 1997, I began to recognize the importance of e-commerce; shortly thereafter, WineLibrary.com was born. I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice. It wasn’t long before 100,000 people were watching my videos every day (shout-out to my Vayniacs – love you guys).
In the spring of 2009, my brother AJ and I launched VaynerMedia, a new breed of agency that would help Fortune 500 companies like GE, PepsiCo,Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social voices and build their digital brands through micro content and other story telling actions. The idea took hold – what started as a 6-person project 4 years ago has swelled to a 250-strong team spread across the country.
When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world, angel invest in start ups like Tumblr , Path, Grand St and Uber, and randomly pop up on TV . I have also found a passion for storytelling, and I can’t wait to begin promoting my next book, Jab, Jab, Jab, Right Hook. I’m so excited you have taken a few minutes out of your day to drop by. Don’t forget to say hey.
PS: I love to hustle!
Gary Vaynerchuk Books
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities.
Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.
In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009. The deal is groundbreaking in the publishing world as one of the first attempts to successfully use a low-advance/high royalty business model.[13] In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times Hardcover Advice bestseller list and #7 on the Wall Street Journal Bestseller List[citation needed].[14]Crush It! was featured in ReadWrite, CBS News, and Psychology Today.[15] [16] [17]
The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls “sweat equity”, are now all one needs to build a brand and business.
The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.
To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.
In March 2011, Vaynerchuk released his follow-up to Crush It, in collaboration with HarperStudio, The Thank You Economy. This sophomore release in Vaynerchuk’s business book series focuses on the need for companies to adapt in the Internet era, where the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.
“The Thank You Economy” landed Vaynerchuk again at #2 on the New York Times Hardcover Advice & Misc. Bestseller List, behind Suze Orman’s “Money Class.”[19]
Awards and honors
- 2003: Market Watch magazine Business Award: “Market Watch Leader” (youngest recipient ever)
- 2006: People’s Choice Vloggie in the categories of “Cooking” and “Instructional/Educational”[31]
- 2007: American Wine Blog Awards, Best Wine Podcast or Videoblog[32]
- 2007: The Morning News‘s “Favorite Web Phenomenon, Soon-to-Be Culinary Celebrity, Web Bucket-Spitter”[33]
- 2008: Bravo A-List Awards, 2008 Nominee for A-List Celebrity
- 2011: The Wall Street Journal Twitter’s Small Business Big Shots [34]
Click here to learn more about Gary Vaynerchuk on Wikipedia or go to GaryVaynerchuk.com
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Allen & Liz Grindstaff
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